KCLU's Lance Orozco reports on efforts by Santa Barbara's tourism industry to let outside of the area visitors know that despite the images they saw of the Thomas Fire, and flooding, the region is open for business
For nearly six weeks people around the world and around the country saw, and heard reports about the threat, and destruction caused by the Thomas Fire, and southern Santa Barbara County flooding.
While cleanup and recovery efforts continue, those images have stuck in some people’s minds, not a good thing for a region which relies on tourism. The tourism industry effort is working to counter those perceptions, with a major marketing campaign.
