A major celebration for the South Coast's LGBTQ community is set to take place this weekend.
The Pacific Pride Festival begins Saturday morning at 10 a.m in Santa Barbara with a march.
The rally will start in De La Guerre Plaza and hundreds are expected to carry signs and show unity in the "Visibility March."
The march will conclude at the festival site, this year at Chase Palm Park.
The pride event goes all day, with activities and music, including an LGBTQ mariachi band.
Pride festival is now in its 41st year.