Jake Dell is the 5th generation owner of Katz's Delicatessen — America's oldest Jewish deli. A few years ago Jake had a problem. The neighborhood was changing, his overhead and his property taxes were skyrocketing, and he started to wonder, can a family-owned deli survive in one of the world's most expensive cities?
And then he realized he had something he could sell, something worth more than sandwiches and coleslaw, something that had been right under his nose the whole time... or rather right above his head.
Today on the show: how something completely invisible and completely intangible can shape the world around us in very real ways.