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Focus On Tourists, Teens May Not Be Paying Off For Major South Coast Retail Area

Santa Barbara's quaint downtown with boutiques, restaurants and one-of-a-kind shopping experiences may have served the area well over the years, but changes are likely coming.

Commercial realtors say there are currently over 45 vacancies in the core downtown area.

A study on consumer needs and interests is under way.

Early indicators show a possible trend to serve tourists and teens has not been favorable, and the area may have too many restaurants.

The final results of the study will be presented in April.

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