Santa Ynez Valley business owners, especially those in the tourism industry, have their gameplan set to bring back visitors after the Thomas Fire and Montecito mudflow.
The two disasters also had an impact on the Santa Ynez Valley.
The business leaders talked about social media messages and guest services in areas like Solvang, Buellton, Los Olivos, and Santa Ynez, where restaurants, wineries and cultural events are found.
Tourism group "Visit SYV" boardmember Linda Johansson says they want to keep Ventura and LA county visitors coming, but also bring down Bay Area guests, who often go as far as Paso Robles.
The businesses are also giving special training to their frontline employees.